Synergy and Joint Ventures
I have also been browsing through endless photos of food, my obsession, whilst thinking how I can define the word synergy. Maybe how steak, kidney, gravy and pastry heated to the right temperature creates really tasty pies is synergy in motion?
Or perhaps synergy is achieved when an enterprise increases its sales simply by pooling its marketing resources with another company; for example merging it email list or perhaps joining force to deliver publicity to the same target group: therefore reaching a greater number of potential clients?
I was talking to Salome about knowing a man who actually does this for a living, his service is brought in by companies to add weight to their tendering bids. That is all he does, deliver small aspects of larger bids for the BIG companies. Plus he makes sure that his company logo is on all publicity generated by these BIG companies, kudos in action I think.
I think synergy is really about joint ventures, pooling energy to create growth.
Contact me at firstname.lastname@example.org with your joint venture story; I am in the process of creating a World Food in London Youtube channel and I would love to interview you for this channel.
Just a quick foodie note: Spanish Limes are in season! Guinep to those who originate from Africa and the Caribbean.