Joint Venture Success Story – RumFest

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A Joint Venture Success Story about RumFest

It is RumFest weekend and I am excited to see that this unique event has gone from strength to strength over the last 5 years. I attended in the first year of its creation with a group of 12 people and we had a fantastic time and learnt so much not only about rum but also about chocolate, mmmhhh!
So having visited the website I have discovered a very good example of a Joint Venture that obviously works well. And here it is-
The Rum Experience Charity Auction- Saturday 11th 4pm

The Rum Experience has teamed up with renowned London auction house Christies for a very special rum auction. Auctioneer David Elswood, Christie’s International Director of Wine will host the unique auction of old, rare and one-off bottling’s of Rums donated by distinguished members of our Rum aficionados as well as the leading companies in the distilled spirits industry. Proceeds donated to the WaterAid Charity Fund
Last night, 353 fellow rum lovers joined the Global Rum Ambassador, Ian Burrell and leading industry figures at the ILEC Conference Centre in London to savour premium rums from around the world.
Following strict procedure guidelines, the ‘World’s Largest Rum Tasting Event’, was officially confirmed by an attending GUINNESS WORLD RECORDS™ adjudicator. Guided on a voyage of rum discovery, record breakers sampled some of the finest rums from around the world presented by esteemed figures from each distillery. Guests included Boardwalk Empire’s Michael Pitt and boxer David Haye.
Speaking of the achievement, Global Rum Ambassador, The RumFest founder and host Ian Burrell said: “Rum is about history and that’s we all achieved today. It was a true honour to be joined by such esteemed representatives of the category and to enjoy such a special evening with so many rum lovers”