Jim Murray Whisky Bible
There is something very familiar about the attached article taken from the Metro paper this morning. The familiarity lies within the statements, ‘ A wake up call ‘ and , ‘ For the first time….’
I agree with William Hazlitt, ‘Though familiarity may not breed contempt, it may take the edge off admiration.’
Who is Jim Murray?
So I decided to find out who is Jim Murray who which other whiskey makers has he upset.
I arrive at a very slick website, and a home page which stated, ‘ Jim Murray’s Whisky Bible is the world’s leading whisky guide. Each edition contains roughly 4,500 detailed, professionally analysed and easy to understand tasting notes on the world’s leading and lesser known whiskies.’
What else does Jim Murray do?
The ‘Booking Jim Murray’ page explained that Jim is an expert on world whiskies – an authority on whiskies, he conducts tutored tastings and he publishes his annual guide to whiskies from around the world.
Learning from Jim Murray
I know there is a lot more to learn from Jim Murray including his love of whisky but having visited his Press release page I think there is only one thing to learn; get to the point right away. What is it that you want? Samples to help you create your product? Then ask directly for it – don’t beat about the bush: http://www.whiskybible.com/pressrelease.html