IFE 2017 & Traverse 17 Conference

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IFE 2017 & Traverse 17 Conference

IFE 2017 at Excel London

For me this year’s International Food and Drink event at the Excel London is the most memorable in terms of the choices of new and innovative Teas, Gins & craft beers as well and Snacks and Confectioneries.

Well done to Sacoma Global Foods & Innovations as winners of the Best Social Responsibility Award 2017. Sacoma produces snacks working with Kenyan farmers and other countries in Africa.

Other highlights for me were:

1. I liked The Tea Makers of London collection mainly because they had a chocolate tea mix which I’m looking forward to purchasing.

2. I loved Old Tom Gin produced by Poetic Licence at no less than 41.6% Vol. It was both mind-blowing and smooth, quite shocking as a mid-morning sample. 

3. Elephant Gin had 2 choices, the first was sweet and smooth but the second more was very good in terms of taste, texture and strength. I really liked this Gin and would definitely purchase it.

4. Cucumber Gin by the English Drinks Company in Shrewsbury. This Gin had a lovely and lasting after-taste, which I liked.

5. Ayamashe Green Pepper Sauce which can be found at www.ayamashee.com – Nigerian hot pepper sauce which I’m told compliments the sweet potato chips made by Sacoma.

6.NovelTea – a gin infused tea created by Tea-Venture which is a blend of tea with a kick of in. 

Others worth mentioning and a must really are:

Tea Rex – www.tearex.co.uk – new fun idea for teas

Neema Authentic African Cuisine – www.neemafood.com

Gluten-free treats created by Fazana kazi-Hossain – www.glutenfreetreat.co.uk

Hoogly Tea a well presented stall with professional looking teas – www.hoolytea.com


TRAVERSE 17 CONFERENCE and joint venture with City Steps Guided Tours

Traverse 17 is celebrating 5 years of delivering its flagship blogging conference with a focus on real learning and networking, small workshops replace large talks, one on one sessions and master-classes which will take place throughout the April weekend.
With an estimated attendance of over 500 influencers across all niches, with the original travel theme remaining Traverse is considered by many to be the pinnacle of blogging conferences.

City Steps Guided Tours http://www.londoncitysteps.com/ has tapped into the energy of Traverse 17 and has invited a panel of 3 high profile YouTube Influencers who run Hair, Beauty & Lifestyle vlogs which will be guest-hosted by James Adeleke from Generation Success. Successful vlogger Breeny Lee, Rioch Edward-Brown, Ronke Lawal and Joy Phido, ardent vloggers, talk frankly and informatively about their journey into the social media world.

Traverse has a week long schedule of FREE events from Monday 24 April so join us at City Steps free event Tea, Tech & Tour in the Olympic Park from Tuesday 25;
BOOK here – http://www.traverse-events.com/conferences/traverse-17-london/week/ or email walks@londoncitysteps.com or call 02089805868
Or visit these links for more information:
2. http://www.traverse-events.com/conferences/traverse-17-london/week/
3. http://www.traverse-events.com/conferences/traverse-17-london/ravensbourne/
4. www.londoncitysteps.com

TRAVERSE 17 DISCUSSION PANEL: (Joint Venture with City Steps Guided Tours)

‘Money too Tight to Mention’

A panel of 4 YouTube Influencers who run Hair, Beauty & Lifestyle blogs, as well as being ardent vloggers talk frankly and informatively about their journey into the social media world.
‘Money too Tight to Mention’ panel discussion is about their stories and how they have monetized their social media platforms particularly their YouTube channel.
PANEL DISCUSSION TOPIC http://bit.ly/2m0b6Jp – Traverse link
http://bit.ly/2m0b6Jp Speakers for traverse
http://bit.ly/2n9FLnj traverse ticket LSS20 20% discount on entrance fee
http://bit.ly/2nrLlyn city steps link for traverse


Blogger, Vlogger and Social Media Personality from the UK with a combined social following of 250,000+ and growing daily with over 2 + million views on YouTube. She bases her work around digital content for Beauty, Fashion, Travel & Lifestyle.
Breeny Lee, fashion designer and model uploads beauty tutorial videos to her YouTube channel which has over 250,000 followers and she now has more than 70,000 followers on Instagram.
Looking back before Breeny became famous she graduated from the London College of Fashion where she studied fashion design. She’s of Dominican descent and has three siblings.
Breeny Lee is the first British model to appear on the cover of ‘Zen’ magazine and she has been featured on various platforms during her career including Black Beauty magazine, MTV, ASOS and Specsavers.
Now Breeny runs her own successful fashion, beauty, travel and lifestyle blog ‘Musings Of Bee’.

Video & Diversity Experts. Video Content. Gen Y & Gen Z Consultants.
So You Wanna Be In TV? was started by Rioch after her son was shot and stabbed in school. She didn’t want revenge and reached out to the community.
So You Wanna Be In TV? is a solution driven social enterprise, building strategic partnerships and valuable diverse talent pipelines for TV, Film & Tech, increasing diversity and closing research and content. With 7 years expertise in diversity they deliver campaigns and content for brands to engage Gen Y and Gen Z talent. Rioch says, “The answer to the lack of diversity lies in the community.
Rioch a former TV Researcher, has been a media campaigner for over 20 years with over 100 media appearances for the BBC, ITV, Sky, Newsnight, Woman’s Hour and printed press.
Rioch is a Tech London Advocate partner, Winner of The National Diversity Awards in 2014, European Diversity Awards in 2015 and a BE Mogul Award 2016: Most Influential and Inspiring Black Entrepreneur In Britain.

Ronke Lawal was born in Hackney, East London of Nigerian parentage. Having graduated with honours from Lancaster University and the University of Richmond Virginia (USA) with a degree in International Business (Economics), she started her own business, Ariatu PR in 2004. Ronke now has a vibrant YouTube Channel offering a range of Social Media, PR support to businesses.
Apart from her active and involved business interests, her varied passions include food (Founder of Food Blog www.whosfordinner.co.uk), travel, music, literature and most importantly living a lifestyle she loves.

Joy Phido is a multi award winning business entrepreneur and YouTube Silver Award winner with 117,000 subscribers and 19.8 million views. Joy is a Blogger, Vlogger and Social Media personality whose work includes digital content which she uses to share her knowledge and to empower women with skills to help them set up their businesses in order to gain financial independence. Joy now has various other business lines such as African Fashion, Nutrition and Personal Development. www.worldofbraiding.com www.hairextensionsandbeauty.com

Going back on Joy’s story, she is an immigrant from Nigeria who eventually got a great job in telecoms and when she was made redundant in the telecoms crash of 2002, she decided to set up her business – World of Braiding & Extensions Ltd. Being unemployed with four children to feed, Joy felt her own business was the solution to her financial problem. With her business, she started uploading hair training tutorials which help women start and grow their hair businesses for financial independence across the world.
Joy has been seen behind the scene with celebrities and models at most international and national events – Rita Ora on X-factor; The Voice and various photoshoots. Miss England, Miss West Africa, Afro Hair & Beauty show, Black Styles Weekend Netherland etc. She has also been featured in various magazines – The Hairdresser, Black Hair Magazine, Pride Magazine, Black Styles Magazine etc and many online platforms.
Joy now has various other business lines such as African Fashion, Nutrition and Personal Development.
www.worldofbraiding.com www.hairextensionsandbeauty.com

City Steps Guided Tours has asked Generation Success CEO JAMES ADELEKE to guest host the panel discussion:
James Adeleke is Managing Director and Founder of Generation Success which is a not for profit organisation focused on bridging the gap between education, and employment/enterprise. An organisation he founded at University.
He has a background in law and a passion for creating and implementing innovative solutions and having grown up in a single-parent household in South London and being diagnosed with Dyslexia and Dyspraxia at 26, James is passionate about providing a platform for people to achieve their career and entrepreneurial potential. Through investing in people we truly can keep the UK the most competitive country in the world.


Liam Tucker is an award-winning digital product designer & technologist based out of London. He’s had the privilege of working with companies such as Jaguar Landrover, Netflix, Dyson, Virgin, Sony Pictures, Mahabis & more.
Former Head of Design & now full-time freelance working with his own clients on everything from websites to Virtual Reality.

Hannah Butcher started working in the digital marketing industry in 2009 after completing a degree in journalism. Working in marketing agencies both small and large, Hannah has worked on SEO campaigns for a range of travel clients, focusing on everything from technical audits all the way through to outreach strategies.
In her spare time, she enjoys visiting new places, eating burgers, and writing about her experiences.

Someone once described Rich as a non-destructive vandal. It’s a pretty good description of what he does; within the confines of a camera viewfinder he transforms known, and some not so well known, landmarks around the world with bits of crafted black card and then captures these moments on his Instagram account @paperboyo.
PRWeek identified him as the tenth fastest growing UK Instagram account in 2016:
PR Week Article – fastest-growing UK Instagram accounts

Hannah is a 20-something northern girl living in London. She makes weekly YouTube videos about sex education, feminism, travel and life stuff.
She produced and hosted the web series “Girl on Girl” where Hannah and a guest have a chat about different topics that women want to talk about but don’t necessarily get the chance to. She is also one of the co-hosts of the Banging Book Club podcast.
Hannah is currently writing an advice book for young people on sex and relationships and hosts a weekly show on Fubar Radio. She also travels the world documenting it on her YouTube channel and her blog.
And most importantly, she am a Hufflepuff.

Laura is a comedy video blogger whose ‘Laurbubble’ channel has over 2 million views. Laura began her YouTube career in 2007 winning a Radio 1 competition and subsequently becoming the TV reviewer on Nick Grimshaw and Annie Mac’s Sunday Show.
Since then she has worked with many companies including BBC Comedy, Comedy Central, EA, Busabout, British Airways and Hat Trick productions. In 2014 Laura became a vlogger on CBBC’s ‘Technobabble’ and currently vlogs on CBBC’s ‘Whoops I Missed the Bus’.

Tom Hooker recently moved from the world of being a circus performer to pursue a more digitally creative career where he could share his passion for learning through an online video series where he explores the world and all it has to offer with the ethos of encouraging us all to jump out of our comfort zone, try something new and be proud to be different.
With over 150 videos on his channel, from learning how to spin fire, trying high diving, interviewing sea lions and many more weird and wonderful things, we are yet to see him do a single video inside the comfort of his own bedroom.

Julie Falconer is a London-based travel blogger and speaker. She writes an award-winning travel and lifestyle blog, A Lady in London, for which she has traveled to 102 countries and developed a strong social media presence.
She is also a public speaker and lectures about blogging and social media all over the world. Originally from San Francisco, Julie attended Brown University and came to the UK in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.
Website – www.aladyinlondon.com
Instagram – http://www.instagram.com/aladyinlondon

National Geographic Traveller’s Blogger of the Year, Kash Bhattacharya is the founder and editor of the BudgetTraveller Director of Creative Concepts for iAmbassador and the Blogger Outreach Expert for Toposophy. Kash has revolutionised travel for the stylish, design-led budget-conscious traveller with his internationally successful guidebook to Luxury Hostels that has been featured in the Guardian and New York Times.
In conjunction with iAmbassador he has also developed a number of award winning digital storytelling campaigns: Blogville for Emilia Romagna, Blogmanay for Visit Scotland/Unique Events and recently launched a storytelling project about Street Art in Germany in partnership with the German National Tourism Board. Kash been involved with Toposophy in various projects including leading the campaign ‘Who do you think you are?’ commissioned by City of Athens.
Website – budgettraveller.org/

Paul Nelson is Press & PR manager for the World Travel Market portfolio of event, which includes WTM London, Arabian Travel Market, WTM Latin America, WTM Africa and WTM Connect in Malaysia. The portfolio facilitates £4.2 billion in industry deals, which are the holidays packages that holidaymakers enjoy.
Paul joined WTM London in 2009, before assuming Press & PR responsibility for WTM Latin America and WTM Africa. In 2014 he was promoted to Press & PR Manager for the whole WTM Portfolio.
He increased the WTM portfolio’s focus on digital influencers and bloggers, which included the launch of the Bloggers’ Speed Networking at WTM London in 2014.

An American living in London, Susan researches, writes and edits everything for her luxury travel blog, Best Bits Worldwide. When she saw Venice for the first time, she knew her stay at home days were over.
With a well-worn copy of Freya Stark’s autobiography in her back pocket, she has set out to bring you the Best Bits this world had to offer.
In addition to her blog, she has written for Grazia, Conde Nast Traveler, Sainsbury’s, Mail on Sunday, You Magazine, Trivago, and other online and offline publications. She also hosts the podcast Best Sips Worldwide, interviewing the movers & shakers in the drinks industry.
She was chosen to participate in Bloghouse and is a member of both the Professional Travel Bloggers Association and the British Guild of Travel Writers.

Kerwin is an ex-airline employee who travels on average over 250,000 miles a year. He writes up-to-date airport, destination and ground transportation guides plus airline flight and hotel reviews with a mission to motivate airline employees to use their travel benefits at Passrider.com.
He’s flown over 160 airlines and visited 114 countries and teaches travelers how to be loyal to travel brands at www.Cruisinaltitude.com.
He recently launched a new Web site, www.UnfamiliarDestinations.com which is featuring one unfamiliar destination everyday in 2017.
Website: www.Cruisinaltitude.com
Website: www.UnfamiliarDestinations.com


Tara is an award-winning travel blogger. Born in New Zealand and raised in Ireland, she’s a hobbit raised by leprechauns. From ninja training in Japan to ice-climbing in Finland, Tara loves a good adventure.
When she’s not testing her limits she’ll usually be found in the spa. Self-confessed chatterbox and iced-coffee addict, Tara and her website will take you on a stylish, colourful adventure around the world.
She has been featured by publications such as The Irish Times, Lonely Planet, Fodor’s, Skycanner, Expedia, U Magazine and more.

Lauretta’s love of creative writing began when she was just 7 years old when she would write weekly family newsletters – a tradition now taken over by her daughter.
Nowadays – and with more than 18 years experience in publishing – she’s the editor of a weekly travel trade magazine and blogs at Home and Horizon.
Lauretta once launched (and later sold) a business networking start-up and is currently writing her third e-book – on travel hacks from industry insiders.
Website: www.homeandhorizon.com
Twitter: @LaurettaCWright
Instagram: HomeandHorizon
Pinterest: HomeandHorizon
Facebook: HomeandHorizon

Claire & Laura run the award-winning travel blog, Twins That Travel. Over the last three years, they have expanded what began as a small Instagram account with just 20 followers, into a successful blog – working with international brands and industry leaders.
Website: http://twinsthattravel.com

Macca Sherifi is the travel blogger, photographer and presenter behind A Brit and a Broad, the award-winning travel video blog.
Macca has been involved in the travel and photography industry for the past six years working as the travel editor for gapyear.com, an account manager for Gosh PR and as a social media manager for the MailOnline.
Now a full-time blogger, Macca has worked with brands such as Intrepid Travel, Lonely Planet, Manfrotto, Metro and Skyscanner and has been on photo shoots all around the world.
Blog: http://abritandabroad.com/
Facebook: https://facebook.com/abritandabroad
Instagram: https://instagram.com/abritandabroad
YouTube: https://youtube.com/abritandabroad


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