Spotlight on China
I attended the ‘Spotlight on China’ seminar at the World Travel Market at Excel this morning mainly because I am trying to understand how to attract more Chinese readers to this Facebook page and to WFiL’s Blog.
Apparently the key is, ‘Partnership, partnership, partnership’, or to use the Chinese version of this saying, ‘Guan-xi’ as quoted by Dr Adam, Wu who presented a 20 minute talk on the extent of Chinese tourist spend.
Attracting Chinese Custormers
Dr Wu explained that the emphasis to attracting Chinese customers was on building a relationship over time, ‘They like to do business with people they know, ‘ similar to being part of a professional network.
Dr Wu whizzed through a number of mind-numbing statistics about the power of the Chinese dollar. China outbound tourists spent $198.5b US last year in travel. They enjoy visiting countries where they can either invest in or send their children to study. Examples are; the Waldorf Astoria was sold to a Chinese investor for $1.95b US, the Hitlton Hotel in the Bahamas was sold for $2.4b US and that they are currently building a multi-business complex in the Docklands area.
He noted that there were more billionaires in China than in both India and Japan; even he seemed impressed when he read the statistics from his notes.
Dr Wolfgang Georg was also eloquent on the subject insisting that there was effort to, ‘Try to paint the world red.’ Visit: www.gbtimes.com/webinar to hear what he had to say.
Visit UK host, Jo Leslie, introduced a number of speakers who work directly with Chinese companies and who offer services to UK businesses who want to market their products in China: Daniel Barry, Director of Insider TV; Roy Graff MD of China Contact; Gary Grieve, MD of Capela China; Jacopo Sertoli, MD and Adrian Watts, MD of KBC China. All agreed that the best way of reaching Chinese businesses is online; create a new site that is in Mandarin and which is hosted on China World Web.
I also attended the presentation given by Amazon Local which really was a sales pitch explaining how ordinary folks can purchase holiday get-aways quickly and easily on this new portal.